Pre-Seed Investment Opportunity  ·  Bengaluru, India  ·  March 2026

COOKEAZE
.IN

The Household Food Operating System — a single platform where families discover recipes from creators, order ingredient kits or groceries, track their health, manage their kitchen storage, and cook with guided intelligence.

Explore the Product View Investment Thesis
₹1Cr+
GMV target / month
18M
To full scale
$45Bn
Serviceable market
6+
Revenue streams
0
Direct competitors
RECIPE KITS KITCHEN STORAGE BRAIN DIET TRACKING CREATOR ROYALTIES MEAL PLAN AUTO-DISPATCH IoT SMART STOVE PREPPED INGREDIENTS SOCIAL RECIPE SHARING DIABETES-FRIENDLY PROFILES WALL TABLET RECIPE KITS KITCHEN STORAGE BRAIN DIET TRACKING CREATOR ROYALTIES MEAL PLAN AUTO-DISPATCH IoT SMART STOVE PREPPED INGREDIENTS SOCIAL RECIPE SHARING DIABETES-FRIENDLY PROFILES WALL TABLET
The Problem
4–5
HRS
Lost by every urban family, every week —
just deciding what to eat and sourcing ingredients.
01 / BROKEN LOOP
No Connected Experience
Content → decision → purchase → cook → health is fragmented across 5 different apps.
02 / CREATOR GAP
Creators Can't Monetize
120M+ food content followers but creators earn ₹0 at the actual point of purchase.
03 / ZERO CONTEXT
Grocery Apps Are Dumb
They sell ingredients with zero cooking context, health awareness, or kitchen state.
04 / KITCHEN WASTE
₹3,000/Month Wasted
Families over-buy, forget pantry stock, and discard food worth ₹3,000+ monthly.
05 / HEALTH BLINDSPOT
No Diet Intelligence
No platform links what you buy → cook → eat → how it affects your daily health goals.
06 / RIGID KITS
Meal Kits Too Rigid
HelloFresh & co. offer fixed boxes — no creator layer, no personalization, no freedom.

ONE APP.
SIX WAYS
TO FEED
BETTER.

CookEaze is not a meal kit service. Not a grocery app. Not a recipe site. It is the first platform that connects content, commerce, health, and the kitchen into a single continuous loop — with no lock-in ever.

🛒
CORE
One-Time Order
Order ingredient kits for any recipe — exactly like Swiggy, just smarter. Choose a time slot, get doorstep delivery. No subscription required. Ever.
📅
OPTIONAL
Meal Plan Auto-Dispatch
Build a multi-week plan, ingredients dispatch nightly. Fully optional — never forced. Families that use it save 3+ hours/week.
💬
SOCIAL
Recipe Social Sharing
Share recipes via DMs, group chats, stories — just like social media. Family voting is just one feature. Anyone can share to anyone.
🥗
HEALTH
Diet & Health Tracker
Track calories, proteins, carbs, fats per meal. Tailored profiles for diabetes, blood pressure, weight loss. Every recipe maps to your macros.
🏠
UNIQUE
Kitchen Storage Brain
We know what's in your kitchen. Oil stocked for 3 days? Auto-deselected from your next order. Manual override always available.
📦
FLEXIBLE
Ingredient Flexibility
Buy exact recipe kits, raw individual ingredients, or pre-prepped SKUs (chopped veg, marinated protein). Your choice, every time.
Three Ways to Buy

MEET THE CUSTOMER
WHERE THEY ARE

All three options live in the same cart. Customer selects. CookEaze fulfils. Kitchen storage state always respected.

RECIPE KIT
📦
Precise. Zero waste. Highest margin.
  • Exact quantities for your selected recipe
  • Pre-portioned, labelled, scaled to servings
  • Best for new cooks & busy families
  • Auto-adjusted by kitchen storage state
  • Highest contribution margin for CookEaze
RAW INGREDIENTS
🧅
Flexible. Budget-friendly. High volume.
  • Whole vegetables, fruits, dairy, FMCG
  • Buy 2 onions or 2kg — you choose quantity
  • Great for multi-recipe household shoppers
  • Pairs perfectly with kitchen storage tracking
  • Low CAC upsell for existing users
PREPPED INGREDIENTS
🔪
Time-saving. Premium. Higher AOV.
  • Chopped onion, diced tomato, peeled garlic
  • Marinated proteins, par-cooked grains
  • Vendor-processed, vacuum packed daily
  • Delivered same-day, FIFO lot tracked
  • Urban premium — saves 45 min of prep time

Kitchen Storage Brain auto-deselects ingredients you already have. Customer can manually override any selection before confirming.

Kitchen Intelligence

WE LIVE IN
YOUR KITCHEN.

The first food platform with persistent kitchen state awareness and medically-informed nutrition intelligence.

🏠
KITCHEN STORAGE BRAIN
🔍
Persistent Inventory Awareness
We track every ingredient purchased via CookEaze. Real-time pantry state is always known. No manual entry required.
Smart Auto-Deselect
Oil stocked for 3 days? Automatically removed from your next order. No duplicates. No waste. No over-buying.
Manual Override Always Available
Customer can manually add or remove any ingredient before confirming. The system suggests — the customer decides.
📊
Expiry Intelligence
Tracks shelf life of every stored item. Suggests recipes to use expiring ingredients — zero guilt, zero waste.
💸
₹3,000/Month Waste Saved
Families save ₹1,500–3,000/month by buying only what they actually need, when they need it.
🥗
DIET & HEALTH INTELLIGENCE
🔢
Full Macro Tracking
Calories, protein, carbs, fats, fibre, sodium per meal — auto-calculated from recipe + serving size. No manual logging.
🩺
Medical Diet Profiles
Diabetes-friendly (glycaemic index tracking), low-sodium for BP patients, renal diet, heart-healthy plans.
📈
Daily Goal Progress
Dashboard tracks macro targets vs actuals per day. Visual progress bar — green when on track, alert when off course.
⚖️
Weight & Body Goals
Onboarding captures weight, height, activity level. Recipe recommendations auto-filtered within your daily calorie budget.
🧠
Smart Recipe Health Scoring
Every recipe gets a Health Index score. Filter for high-protein, low-carb, diabetic-safe, anti-inflammatory — personalized per user.
KITCHEN
Phase 4+ Vision

THE COOKEAZE
KITCHEN
ECOSYSTEM

CookEaze doesn't just deliver to the kitchen door — it lives inside the kitchen. Hardware creates permanent moat and razor-blade recurring revenue.

COOKEAZE WALL TABLET
Kitchen-mounted smart display · The co-pilot for every meal
  • Step-by-step recipe video instructions on screen — auto-advancing as you cook
  • Built-in cooking timers with voice alerts for each recipe step
  • Visual portion & proportion guides — ¼ tsp cumin shown as exact visual
  • Masala ratios, oil quantities, water levels all calculated per serving
  • Real-time flame level indicators and heat stage suggestions
  • Grocery & storage status visible at a glance from the kitchen counter
  • Hands-free navigation — tap, voice, or motion-detected step advance
IoT INTEGRATION
🔥 Smart Stove Partnership
Recipe app controls flame level remotely. "Simmer for 8 minutes" auto-sets and monitors the burner. Safety cutoff if no activity detected for 20+ minutes.
PROPORTION TOOL
⚖️ Smart Measurement System
Visual proportion guides integrated into every recipe. Serving-size adjusted measures auto-calculated. Masala ratios, oil quantities, water levels — all shown as clear visual references.
Razor-blade model: Device sold once → permanent lock-in to CookEaze ingredient ecosystem. Every recipe cooked on the tablet generates a reorder. Moat deepens with every device installed in a kitchen.
Competitive Position

A 5-LAYER
MOAT NO ONE
CAN REPLICATE.

Feature CookEaze Swiggy Instamart HelloFresh Zomato
One-time ingredient order✓ (raw only)
Recipe kit delivery✓ fixed
Pre-prepped ingredient SKUslimited
Creator royalty system
Social recipe messaging
Meal plan auto-dispatchfixed box
Kitchen storage tracking
Diet & medical health profilesbasic
Wall tablet + IoT stove
🔒 Creator royalty economy + kitchen storage intelligence + medical diet tracking + social food graph + IoT kitchen hardware = a combination zero competitors have, built into the product architecture from day one.
Business Model

6 REVENUE
STREAMS.
ONE FLYWHEEL.

Phase 2+
65%
Ingredient Kit Margin
25–35% contribution margin on every recipe kit, raw ingredient, or prepped SKU sold. The core engine.
Phase 3+
12%
Platform Fee on Creator Royalties
5–10% of each kit sale as a platform fee on top of creator royalty. Scales as meal plan dispatches grow.
Phase 4+
10%
FMCG Brand Placements
Sponsored recipe collections, ingredient substitution placements, feed banners. Non-intrusive brand revenue.
Phase 4+
6%
Premium Subscription
AI diet coaching, nutritionist consultations, priority delivery slots, family health reports.
Phase 4+
4%
Hardware + IoT
Wall tablet device sales + recurring SaaS fee. Razor-blade model — device locks in the ingredient ecosystem.
Phase 4+
3%
Corporate Meal Plans
B2B lunch subscriptions for offices. High LTV, low churn, scalable to any city with infrastructure.
UNIT ECONOMICS
₹280
AOV Phase 2
₹380
AOV Phase 4
28–35%
Gross Margin
₹25–35
Delivery Cost
>15x
LTV/CAC (Ph4)
₹6,080
Revenue/Family/Mo
18-Month Roadmap

BUILD THE
ENGINE.
LET IT FLY.

PHASE 01 · MONTHS 1–4
FOUNDATION
The invisible engine
  • PostgreSQL schema + AWS infra
  • Ingredients Hub + Flattening Engine
  • Meal Plan Scheduler (BullMQ cron)
  • Kitchen Storage tracking API
  • Ops Dashboard (React/Next.js)
  • 3+ vendors onboarded Bengaluru
PHASE 02 · MONTHS 5–8
CONSUMER MVP
Bengaluru launch
  • React Native app iOS + Android
  • One-time orders + Razorpay live
  • Diet & health tracker live
  • Kitchen storage brain active
  • Guided cook mode post-delivery
  • 500 beta families · NPS >50
PHASE 03 · MONTHS 9–12
CREATOR PLATFORM
Content flywheel
  • Creator onboarding + QA gate
  • Recipe analytics dashboard
  • Social messaging + Shorts feed
  • Family groups + optional voting
  • Creator royalty payout system
  • 100+ creators · 500+ recipes
PHASE 04 · MONTHS 13–18
SCALE + HARDWARE
Multi-city + IoT
  • Mumbai + Chennai launch
  • Wall tablet product launch
  • IoT smart stove partnership
  • ML demand forecast engine
  • FMCG brand partnerships live
  • 10,000 families · ₹1Cr+ GMV/mo
The Team

BUILT BY
OPERATORS,
NOT TOURISTS.

👤
CEO / CO-FOUNDER
Vision & Operations
Fundraising, vendor partnerships, city launch operations, food industry network. Bengaluru-native operator.
Food OpsSupply ChainFundraising
💻
CTO / CO-FOUNDER
Architecture & Engineering
Microservices architecture, hands-on backend (Node.js, PostgreSQL), engineering team building.
Node.jsPostgreSQLDistributed
📱
LEAD MOBILE ENGINEER
Consumer & Creator Apps
React Native consumer + creator apps, Figma-to-code, video playback, offline sync, app store management.
React NativeTypeScriptExpo
⚙️
LEAD BACKEND ENGINEER
Core Systems & Engine
Flattening Engine, Meal Plan Scheduler, Kitchen Storage API, FIFO inventory, BullMQ queue processing.
RedisBullMQFIFO
🏭
HEAD OF OPERATIONS
Fulfilment & Vendors
Vendor onboarding, warehouse setup, QA team management, Bengaluru food supply chain network.
Supply ChainFSSAIBengaluru
📈
GROWTH / PRODUCT
Creator & Consumer Growth
Creator onboarding, consumer acquisition, analytics setup, user research, creator ecosystem knowledge.
GrowthAnalyticsCreators
Family Meal Days Auto-Dispatched Per Month
This single number captures everything: active families, plan adoption, fulfillment reliability, creator engagement, and kitchen intelligence utilisation.
Active Families
Phase 2500
Phase 410,000
Meal Plan Adoption
Phase 220%
Phase 460%
Live Recipes
Phase 250+
Phase 42,000+
GMV / Month
Phase 2₹5–10L
Phase 4₹1 Cr+
NPS Score
Phase 2>50
Phase 4>70
₹1.8
CRORE
~$216,000 USD · 18-month runway
Funding the foundation engine, Bengaluru consumer launch, and the first 500 beta families. Every rupee goes towards building infrastructure that cannot be skipped.
Use of Funds
35%
Engineering & Product
CTO salary, 2 engineers, AWS infrastructure
25%
Operations & Warehouse
Vendor onboarding, warehouse setup, SOPs
20%
Inventory & COGS Buffer
Seed stock for beta + launch phase
12%
Marketing & Creator Seeding
10–15 Bengaluru creators + launch PR
8%
Legal, IP & FSSAI Compliance
FSSAI licensing, trademarks, domain
THIS ROUND UNLOCKS →
  • Phase 1 operations engine — fully live and tested
  • Bengaluru consumer app launch on iOS + Android
  • 500+ beta families with delivered orders
  • ₹10 Lakh+ GMV per month at soft launch
  • Series A data room — complete with NPS, fulfillment data